Projects
THE SERENADE @ HOLLAND
D10 / Ardmore, Bukit Timah, Holland Road, Tanglin
Address 371 HOLLAND ROAD THE SERENADE @ HOLLAND SINGAPORE 278698
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Condominium, Non-Landed Properties 71 transactions 99-year leasehold from 2001 Updated Feb 2026
Property image pending
Project read
Quick summary about THE SERENADE @ HOLLAND
The Serenade @ Holland is a 99-year leasehold from 2001 condominium, non-landed properties in D10 / Ardmore, Bukit Timah, Holland Road, Tanglin. The Serenade @ Holland currently has 51 rental contracts and 20 sale transactions, covering May 2021 to Feb 2026.
- Typical rent is $6,000 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $2,535,000, with median sale PSF at $1,471 psf and total recorded sale value of $50.9M.
- Rent is flat over the last 3 months. Sale PSF is down 1.2% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure 99-year leasehold from 2001
Property type Condominium, Non-Landed Properties
Sale records 20 resale transactions
Total sold value $50.9M
Data coverage
URA records on this page start May 2021 and run through Feb 2026.
Rental contracts 51 May 2021 to Feb 2026
Sale transactions 20 Jun 2021 to Nov 2025
Rent trend 0.0% Last 3 months
Sale PSF trend -1.2% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
DOVER MRT STATION (EW22) 0.8 km away
CLEMENTI MRT STATION (EW23) 1.67 km away
BUONA VISTA MRT STATION (EW21) 1.7 km away
Schools nearby
HENRY PARK PRIMARY SCHOOL 0.53 km away
NEW TOWN SECONDARY SCHOOL 1.22 km away
PEI TONG PRIMARY SCHOOL 1.39 km away
LEARNING LEAP PTE LTD (PEI TONG PRIMARY SCHOOL) 1.4 km away
Amenities
FORUM THE SHOPPING MALL Mall / retail · 5.6 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 6.91 km away
ULU PANDAN PARK CONNECTOR Park / green link · 2.2 km away
MARKET & HAWKER CENTRE (BLK 353 CLEMENTI AVE 2) Food centre · 1.09 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $6,000 21 rental contracts in view
Latest median sale PSF $1,611 psf 6 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Feb 2026 1 $6,000 0 - -
Nov 2025 0 - 1 $1,611 psf $2,480,000
Sept 2025 1 $6,000 0 - -
Aug 2025 2 $6,000 0 - -
Jul 2025 1 $6,500 2 $1,684 psf $2,874,000
Jun 2025 2 $5,600 0 - -
Mar 2025 1 $6,000 1 $1,626 psf $2,450,000
Feb 2025 1 $4,800 0 - -
Jan 2025 1 $6,500 1 $1,792 psf $2,700,000
Dec 2024 1 $7,000 0 - -
Nov 2024 2 $5,400 0 - -
Oct 2024 1 $5,700 0 - -
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 1991 SPRING GROVE 5.8 km away 610 transactions
- Median rent
- $5,900
- Median sale PSF
- $1,730 psf
- Median rent
- $5,500
- Median sale PSF
- $1,890 psf
- Median rent
- $6,200
- Median sale PSF
- $1,613 psf
- Median rent
- $5,200
- Median sale PSF
- $1,748 psf
- Median rent
- $6,825
- Median sale PSF
- $1,702 psf
- Median rent
- $6,200
- Median sale PSF
- $1,440 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
2 bed $4,700 $4,731 13
3 bed $6,000 $5,996 27
4 bed $7,000 $6,709 11
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
1,000 to 1,100 sqft $5,100 $4,967 3
1,100 to 1,200 sqft $4,550 $4,660 10
1,400 to 1,500 sqft $7,600 $7,600 1
1,500 to 1,600 sqft $6,000 $5,935 26
1,700 to 1,800 sqft $6,000 $6,360 5
1,900 to 2,000 sqft $7,300 $7,000 6
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
06 to 10 $2,580,000 $1,467 psf 5
11 to 15 $2,480,000 $1,546 psf 9
16 to 20 $2,545,000 $1,415 psf 6
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
THE SERENADE @ HOLLAND shows a typical monthly rent of $6,000 across 51 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $6,000
Rental contracts 51
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at THE SERENADE @ HOLLAND point to a typical sale price of $2,535,000 and $1,471 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $2,535,000
Median PSF $1,471 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 99-year leasehold from 2001 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. THE SERENADE @ HOLLAND has 20 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $50.9M
Latest update Feb 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D10 to compare THE SERENADE @ HOLLAND against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
THE SERENADE @ HOLLAND FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at THE SERENADE @ HOLLAND?
Based on the URA rental records currently loaded for THE SERENADE @ HOLLAND, the median monthly rent is $6,000 across 51 rental contracts.
What is the typical sale price at THE SERENADE @ HOLLAND?
The median sale price for THE SERENADE @ HOLLAND is $2,535,000, based on 20 URA sale transactions in the local dataset.
What is the median sale PSF at THE SERENADE @ HOLLAND?
The median sale price per square foot for THE SERENADE @ HOLLAND is $1,471 psf. The average sale PSF is $1,493 psf.
Is THE SERENADE @ HOLLAND freehold or leasehold?
THE SERENADE @ HOLLAND is listed as 99-year leasehold from 2001. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is THE SERENADE @ HOLLAND located?
THE SERENADE @ HOLLAND is located at 371 HOLLAND ROAD THE SERENADE @ HOLLAND SINGAPORE 278698 in D10 / Ardmore, Bukit Timah, Holland Road, Tanglin.
How current is the THE SERENADE @ HOLLAND transaction data?
The URA records on this page start from May 2021 and run through Feb 2026. The page is rebuilt after local data refresh runs.