Projects
STRATA
D11 / Watten Estate, Novena, Thomson
Address 1 ESSEX ROAD STRATA SINGAPORE 309329
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Apartment, Non-Landed Properties 218 transactions Freehold Updated Mar 2026
Property image pending
Project read
Quick summary about STRATA
Strata is a freehold apartment, non-landed properties in D11 / Watten Estate, Novena, Thomson. Strata currently has 202 rental contracts and 16 sale transactions, covering May 2021 to Mar 2026.
- Typical rent is $3,925 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $1,915,000, with median sale PSF at $1,921 psf and total recorded sale value of $28.2M.
- Rent is down 11.1% over the last 3 months. Sale PSF is up 7.6% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure Freehold
Property type Apartment, Non-Landed Properties
Sale records 16 resale transactions
Total sold value $28.2M
Data coverage
URA records on this page start May 2021 and run through Mar 2026.
Rental contracts 202 May 2021 to Feb 2026
Sale transactions 16 Jun 2021 to Mar 2026
Rent trend -11.1% Last 3 months
Sale PSF trend 7.6% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
NOVENA MRT STATION (NS20) 0.36 km away
NEWTON MRT STATION (DT11) 0.89 km away
NEWTON MRT STATION 0.94 km away
Schools nearby
FARRER PARK PRIMARY SCHOOL 0.86 km away
ANGLO-CHINESE SCHOOL (PRIMARY) 1.04 km away
CAMBERLEY INTERNATIONAL PRE-SCHOOL PRIVATE LIMITED 1.05 km away
ST. MARGARET'S SCHOOL (PRIMARY) 1.51 km away
Amenities
CONCORDE HOTEL AND SHOPPING MALL (CAR PARK ENTRANCE) Mall / retail · 1.86 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 1.84 km away
WHAMPOA PARK CONNECTOR Park / green link · 1.4 km away
ENVIRONMENT BUILDING HAWKER CENTRE Food centre · 1.19 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,200 62 rental contracts in view
Latest median sale PSF $2,083 psf 4 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Mar 2026 0 - 1 $2,083 psf $2,220,000
Feb 2026 1 $3,200 1 $2,119 psf $1,072,000
Jan 2026 3 $4,900 0 - -
Dec 2025 6 $3,150 0 - -
Oct 2025 3 $3,600 0 - -
Sept 2025 5 $3,600 0 - -
Aug 2025 6 $4,500 1 $2,084 psf $1,750,000
Jul 2025 6 $3,500 0 - -
Jun 2025 2 $3,100 0 - -
May 2025 6 $4,150 0 - -
Apr 2025 4 $4,400 0 - -
Mar 2025 1 $4,250 0 - -
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
Freehold NINETEEN SHELFORD ROAD 4.0 km away 431 transactions
- Median rent
- $3,500
- Median sale PSF
- $1,924 psf
- Median rent
- $4,100
- Median sale PSF
- $1,882 psf
- Median rent
- $4,125
- Median sale PSF
- $1,844 psf
- Median rent
- $4,000
- Median sale PSF
- $1,758 psf
- Median rent
- $3,900
- Median sale PSF
- $2,091 psf
- Median rent
- $4,000
- Median sale PSF
- $1,964 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $3,200 $3,176 78
2 bed $4,500 $4,375 109
3 bed $6,000 $6,033 15
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
400 to 500 sqft $3,100 $3,217 3
500 to 600 sqft $3,200 $3,174 75
800 to 900 sqft $4,300 $4,178 36
1,000 to 1,100 sqft $4,550 $4,450 64
1,200 to 1,300 sqft $4,500 $4,633 9
1,600 to 1,700 sqft $6,000 $6,033 15
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $976,900 $1,931 psf 2
06 to 10 $1,072,000 $2,025 psf 5
11 to 15 $1,930,000 $1,783 psf 3
16 to 20 $2,113,000 $1,803 psf 2
21 to 25 $2,610,000 $1,595 psf 1
26 to 30 $2,810,000 $1,717 psf 1
31 to 35 $2,200,000 $2,065 psf 2
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
STRATA shows a typical monthly rent of $3,925 across 202 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,925
Rental contracts 202
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at STRATA point to a typical sale price of $1,915,000 and $1,921 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $1,915,000
Median PSF $1,921 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- Freehold should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. STRATA has 16 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $28.2M
Latest update Mar 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D11 to compare STRATA against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
STRATA FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at STRATA?
Based on the URA rental records currently loaded for STRATA, the median monthly rent is $3,925 across 202 rental contracts.
What is the typical sale price at STRATA?
The median sale price for STRATA is $1,915,000, based on 16 URA sale transactions in the local dataset.
What is the median sale PSF at STRATA?
The median sale price per square foot for STRATA is $1,921 psf. The average sale PSF is $1,877 psf.
Is STRATA freehold or leasehold?
STRATA is listed as Freehold. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is STRATA located?
STRATA is located at 1 ESSEX ROAD STRATA SINGAPORE 309329 in D11 / Watten Estate, Novena, Thomson.
How current is the STRATA transaction data?
The URA records on this page start from May 2021 and run through Mar 2026. The page is rebuilt after local data refresh runs.