Projects
THE FLORENTINE
D19 / Serangoon Garden, Hougang, Punggol
Address 68 FLORENCE ROAD THE FLORENTINE SINGAPORE 549555
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Apartment, Non-Landed Properties 31 transactions 947-year leasehold from 1934 Updated Mar 2026
Property image pending
Project read
Quick summary about THE FLORENTINE
The Florentine is a 947-year leasehold from 1934 apartment, non-landed properties in D19 / Serangoon Garden, Hougang, Punggol. The Florentine currently has 18 rental contracts and 13 sale transactions, covering May 2021 to Mar 2026.
- Typical rent is $3,250 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $1,650,500, with median sale PSF at $1,280 psf and total recorded sale value of $21.9M.
- Rent is down 10.8% over the last 3 months. Sale PSF is up 1.4% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure 947-year leasehold from 1934
Property type Apartment, Non-Landed Properties
Sale records 13 resale transactions
Total sold value $21.9M
Data coverage
URA records on this page start May 2021 and run through Mar 2026.
Rental contracts 18 Aug 2021 to Jan 2026
Sale transactions 13 May 2021 to Mar 2026
Rent trend -10.8% Last 3 months
Sale PSF trend 1.4% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
KOVAN MRT STATION (NE13) 0.69 km away
KOVAN MRT STATION 0.73 km away
HOUGANG MRT STATION 0.84 km away
Schools nearby
XINMIN PRIMARY SCHOOL 0.64 km away
XINMIN SECONDARY SCHOOL 0.75 km away
CAMBERLEY INTERNATIONAL PRE-SCHOOL PRIVATE LIMITED 0.87 km away
MONTFORT SECONDARY SCHOOL 0.91 km away
Amenities
HOUGANG GREEN SHOPPING MALL Mall / retail · 1.45 km away
SHENG SIONG HOUGANG RIVERCOURT Daily needs · 1.11 km away
HOUGANG AVENUE 3 PARK CONNECTOR Park / green link · 1.28 km away
CI YUAN HAWKER CENTRE Food centre · 1.06 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,300 13 rental contracts in view
Latest median sale PSF $1,280 psf 6 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Mar 2026 0 - 1 $1,280 psf $2,288,000
Jan 2026 1 $3,300 0 - -
Oct 2025 0 - 1 $1,419 psf $1,680,000
Jun 2025 0 - 1 $1,351 psf $1,600,000
May 2025 1 $5,000 0 - -
Mar 2025 1 $3,200 0 - -
Feb 2025 1 $2,900 1 $1,394 psf $1,650,500
Jan 2025 1 $3,700 0 - -
Sept 2024 1 $3,850 0 - -
Aug 2024 1 $3,100 0 - -
Jul 2024 1 $3,800 0 - -
May 2024 0 - 1 $1,309 psf $1,550,000
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 2011 RIVERSAILS 2.3 km away 783 transactions
- Median rent
- $3,300
- Median sale PSF
- $1,322 psf
- Median rent
- $3,300
- Median sale PSF
- $1,268 psf
- Median rent
- $3,300
- Median sale PSF
- $1,314 psf
- Median rent
- $3,400
- Median sale PSF
- $1,298 psf
- Median rent
- $3,300
- Median sale PSF
- $1,411 psf
- Median rent
- $3,000
- Median sale PSF
- $1,274 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
2 bed $3,200 $3,037 15
3 bed $3,850 $4,183 3
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
900 to 1,000 sqft $3,200 $3,037 15
1,100 to 1,200 sqft $3,775 $3,775 2
1,700 to 1,800 sqft $5,000 $5,000 1
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,650,500 $1,280 psf 13
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
THE FLORENTINE shows a typical monthly rent of $3,250 across 18 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,250
Rental contracts 18
Rent signal Moderate
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at THE FLORENTINE point to a typical sale price of $1,650,500 and $1,280 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $1,650,500
Median PSF $1,280 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 947-year leasehold from 1934 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. THE FLORENTINE has 13 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $21.9M
Latest update Mar 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D19 to compare THE FLORENTINE against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
THE FLORENTINE FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at THE FLORENTINE?
Based on the URA rental records currently loaded for THE FLORENTINE, the median monthly rent is $3,250 across 18 rental contracts.
What is the typical sale price at THE FLORENTINE?
The median sale price for THE FLORENTINE is $1,650,500, based on 13 URA sale transactions in the local dataset.
What is the median sale PSF at THE FLORENTINE?
The median sale price per square foot for THE FLORENTINE is $1,280 psf. The average sale PSF is $1,206 psf.
Is THE FLORENTINE freehold or leasehold?
THE FLORENTINE is listed as 947-year leasehold from 1934. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is THE FLORENTINE located?
THE FLORENTINE is located at 68 FLORENCE ROAD THE FLORENTINE SINGAPORE 549555 in D19 / Serangoon Garden, Hougang, Punggol.
How current is the THE FLORENTINE transaction data?
The URA records on this page start from May 2021 and run through Mar 2026. The page is rebuilt after local data refresh runs.