Projects
THE FLORENCE RESIDENCES
D19 / Serangoon Garden, Hougang, Punggol
Address 95 HOUGANG AVENUE 2 THE FLORENCE RESIDENCES SINGAPORE 533754
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Apartment, Non-Landed Properties 1,525 transactions 99-year leasehold from 2018 Updated Mar 2026
Property image pending
Project read
Quick summary about THE FLORENCE RESIDENCES
The Florence Residences is a 99-year leasehold from 2018 apartment, non-landed properties in D19 / Serangoon Garden, Hougang, Punggol. The Florence Residences currently has 750 rental contracts and 775 sale transactions, covering May 2021 to Mar 2026.
- Typical rent is $3,300 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $1,260,000, with median sale PSF at $1,756 psf and total recorded sale value of $1.1B.
- Rent is down 3.0% over the last 3 months. Sale PSF is down 0.5% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure 99-year leasehold from 2018
Property type Apartment, Non-Landed Properties
Sale records 378 new sale transactions, 317 sub sale transactions, 80 resale transactions
Total sold value $1.1B
Data coverage
URA records on this page start May 2021 and run through Mar 2026.
Rental contracts 750 Aug 2023 to Feb 2026
Sale transactions 775 May 2021 to Mar 2026
Rent trend -3.0% Last 3 months
Sale PSF trend -0.5% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
HOUGANG MRT STATION 0.77 km away
KOVAN MRT STATION (NE13) 0.82 km away
HOUGANG MRT STATION (NE14) 0.83 km away
Schools nearby
XINMIN PRIMARY SCHOOL 0.53 km away
XINMIN SECONDARY SCHOOL 0.64 km away
MONTFORT SECONDARY SCHOOL 0.79 km away
HOLY INNOCENTS' PRIMARY SCHOOL 0.92 km away
Amenities
HOUGANG GREEN SHOPPING MALL Mall / retail · 1.32 km away
SHENG SIONG HOUGANG RIVERCOURT Daily needs · 1.15 km away
BUANGKOK PARK CONNECTOR Park / green link · 1.36 km away
CI YUAN HAWKER CENTRE Food centre · 0.94 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,400 357 rental contracts in view
Latest median sale PSF $1,903 psf 126 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Mar 2026 0 - 11 $1,903 psf $1,290,000
Feb 2026 31 $3,400 10 $1,918 psf $1,290,000
Jan 2026 26 $3,000 7 $1,872 psf $1,255,000
Dec 2025 32 $3,200 5 $1,912 psf $1,276,000
Nov 2025 36 $3,300 5 $1,966 psf $1,820,000
Oct 2025 20 $3,100 4 $1,814 psf $1,050,000
Sept 2025 20 $3,325 4 $1,833 psf $1,321,944
Aug 2025 22 $3,250 4 $1,736 psf $1,540,000
Jul 2025 12 $3,500 9 $1,773 psf $1,100,000
Jun 2025 13 $3,400 12 $1,878 psf $1,264,000
May 2025 18 $3,300 9 $1,834 psf $1,263,800
Apr 2025 11 $3,000 5 $1,817 psf $1,196,800
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 2014 BOTANIQUE AT BARTLEY 2.9 km away 967 transactions
- Median rent
- $3,300
- Median sale PSF
- $1,808 psf
- Median rent
- $3,100
- Median sale PSF
- $1,744 psf
- Median rent
- $3,200
- Median sale PSF
- $1,820 psf
- Median rent
- $3,300
- Median sale PSF
- $1,630 psf
- Median rent
- $3,200
- Median sale PSF
- $1,817 psf
- Median rent
- $3,200
- Median sale PSF
- $1,743 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $2,800 $2,842 175
2 bed $3,400 $3,428 263
3 bed $4,300 $4,385 33
4 bed $6,750 $6,750 4
Unknown $3,300 $3,421 275
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
400 to 500 sqft $2,800 $2,840 217
500 to 600 sqft $3,000 $2,961 48
600 to 700 sqft $3,400 $3,409 379
700 to 800 sqft $3,500 $3,603 38
800 to 900 sqft $4,400 $4,200 4
900 to 1,000 sqft $4,300 $4,358 46
1,000 to 1,100 sqft $4,700 $4,743 7
1,100 to 1,200 sqft $5,100 $5,100 1
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,230,000 $1,701 psf 173
06 to 10 $1,255,000 $1,756 psf 179
11 to 15 $1,243,000 $1,795 psf 226
16 to 20 $1,298,000 $1,757 psf 197
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
THE FLORENCE RESIDENCES shows a typical monthly rent of $3,300 across 750 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,300
Rental contracts 750
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at THE FLORENCE RESIDENCES point to a typical sale price of $1,260,000 and $1,756 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $1,260,000
Median PSF $1,756 psf
Sale signal Strong
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 99-year leasehold from 2018 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. THE FLORENCE RESIDENCES has 775 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Strong
Total sold value $1.1B
Latest update Mar 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D19 to compare THE FLORENCE RESIDENCES against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
THE FLORENCE RESIDENCES FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at THE FLORENCE RESIDENCES?
Based on the URA rental records currently loaded for THE FLORENCE RESIDENCES, the median monthly rent is $3,300 across 750 rental contracts.
What is the typical sale price at THE FLORENCE RESIDENCES?
The median sale price for THE FLORENCE RESIDENCES is $1,260,000, based on 775 URA sale transactions in the local dataset.
What is the median sale PSF at THE FLORENCE RESIDENCES?
The median sale price per square foot for THE FLORENCE RESIDENCES is $1,756 psf. The average sale PSF is $1,753 psf.
Is THE FLORENCE RESIDENCES freehold or leasehold?
THE FLORENCE RESIDENCES is listed as 99-year leasehold from 2018. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is THE FLORENCE RESIDENCES located?
THE FLORENCE RESIDENCES is located at 95 HOUGANG AVENUE 2 THE FLORENCE RESIDENCES SINGAPORE 533754 in D19 / Serangoon Garden, Hougang, Punggol.
How current is the THE FLORENCE RESIDENCES transaction data?
The URA records on this page start from May 2021 and run through Mar 2026. The page is rebuilt after local data refresh runs.