Projects
THE FLORIDA
D19 / Serangoon Garden, Hougang, Punggol
Address 78 HOUGANG AVENUE 7 THE FLORIDA SINGAPORE 534260
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Executive Condominium 263 transactions 99-year leasehold from 1997 Updated Feb 2026
Property image pending
Project read
Quick summary about THE FLORIDA
The Florida is a 99-year leasehold from 1997 executive condominium in D19 / Serangoon Garden, Hougang, Punggol. The Florida currently has 165 rental contracts and 98 sale transactions, covering May 2021 to Feb 2026.
- Typical rent is $3,900 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $1,305,400, with median sale PSF at $1,006 psf and total recorded sale value of $128.4M.
- Rent is down 8.9% over the last 3 months. Sale PSF is up 4.3% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure 99-year leasehold from 1997
Property type Executive Condominium
Sale records 98 resale transactions
Total sold value $128.4M
Data coverage
URA records on this page start May 2021 and run through Feb 2026.
Rental contracts 165 May 2021 to Feb 2026
Sale transactions 98 May 2021 to Feb 2026
Rent trend -8.9% Last 3 months
Sale PSF trend 4.3% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
HOUGANG MRT STATION (NE14) 1.02 km away
HOUGANG MRT STATION 1.06 km away
DEFU MRT STATION (CR07) 1.31 km away
Schools nearby
SERANGOON SECONDARY SCHOOL 0.14 km away
NORTH VISTA SECONDARY SCHOOL 0.83 km away
PUNGGOL PRIMARY SCHOOL 0.85 km away
HOLY INNOCENTS' PRIMARY SCHOOL 1.1 km away
Amenities
HOUGANG GREEN SHOPPING MALL Mall / retail · 1.59 km away
SHENG SIONG HOUGANG RIVERCOURT Daily needs · 1.35 km away
SERANGOON PARK CONNECTOR Park / green link · 0.43 km away
BUANGKOK HAWKER CENTRE Food centre · 1.46 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $4,100 48 rental contracts in view
Latest median sale PSF $1,175 psf 31 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Feb 2026 5 $4,100 2 $1,175 psf $1,500,000
Jan 2026 2 $4,200 0 - -
Dec 2025 1 $4,000 0 - -
Nov 2025 6 $4,125 1 $1,152 psf $1,600,000
Oct 2025 2 $4,500 3 $1,109 psf $1,540,000
Sept 2025 2 $5,275 0 - -
Aug 2025 6 $4,075 1 $1,105 psf $1,415,888
Jul 2025 2 $3,950 2 $1,153 psf $1,665,000
Jun 2025 5 $4,000 1 $1,103 psf $1,353,000
May 2025 3 $4,100 1 $1,095 psf $1,520,000
Apr 2025 2 $3,950 3 $1,051 psf $1,380,000
Mar 2025 0 - 5 $1,052 psf $1,375,000
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 1997 THE RIVERVALE 0.9 km away 305 transactions
- Median rent
- $4,000
- Median sale PSF
- $1,028 psf
- Median rent
- $3,600
- Median sale PSF
- $999 psf
- Median rent
- $4,000
- Median sale PSF
- $1,057 psf
- Median rent
- $3,950
- Median sale PSF
- $1,002 psf
- Median rent
- $3,575
- Median sale PSF
- $943 psf
- Median rent
- $3,500
- Median sale PSF
- $1,080 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
3 bed $3,900 $3,727 165
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
1,200 to 1,300 sqft $3,800 $3,551 97
1,300 to 1,400 sqft $4,100 $3,851 59
1,500 to 1,600 sqft $3,800 $3,800 2
1,700 to 1,800 sqft $5,050 $5,150 6
1,900 to 2,000 sqft $4,900 $4,900 1
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,299,000 $994 psf 34
06 to 10 $1,295,000 $999 psf 32
11 to 15 $1,309,000 $1,013 psf 26
16 to 20 $1,794,444 $916 psf 6
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
THE FLORIDA shows a typical monthly rent of $3,900 across 165 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,900
Rental contracts 165
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at THE FLORIDA point to a typical sale price of $1,305,400 and $1,006 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $1,305,400
Median PSF $1,006 psf
Sale signal Strong
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 99-year leasehold from 1997 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. THE FLORIDA has 98 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Strong
Total sold value $128.4M
Latest update Feb 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D19 to compare THE FLORIDA against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
THE FLORIDA FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at THE FLORIDA?
Based on the URA rental records currently loaded for THE FLORIDA, the median monthly rent is $3,900 across 165 rental contracts.
What is the typical sale price at THE FLORIDA?
The median sale price for THE FLORIDA is $1,305,400, based on 98 URA sale transactions in the local dataset.
What is the median sale PSF at THE FLORIDA?
The median sale price per square foot for THE FLORIDA is $1,006 psf. The average sale PSF is $965 psf.
Is THE FLORIDA freehold or leasehold?
THE FLORIDA is listed as 99-year leasehold from 1997. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is THE FLORIDA located?
THE FLORIDA is located at 78 HOUGANG AVENUE 7 THE FLORIDA SINGAPORE 534260 in D19 / Serangoon Garden, Hougang, Punggol.
How current is the THE FLORIDA transaction data?
The URA records on this page start from May 2021 and run through Feb 2026. The page is rebuilt after local data refresh runs.