Projects
THE SERENNO
D15 / Katong, Joo Chiat, Amber Road
Address 103 HAIG ROAD THE SERENNO SINGAPORE 438750
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Apartment, Non-Landed Properties 44 transactions Freehold Updated Oct 2025
Property image pending
Project read
Quick summary about THE SERENNO
The Serenno is a freehold apartment, non-landed properties in D15 / Katong, Joo Chiat, Amber Road. The Serenno currently has 35 rental contracts and 9 sale transactions, covering May 2021 to Oct 2025.
- Typical rent is $2,950 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $1,280,000, with median sale PSF at $1,638 psf and total recorded sale value of $11.4M.
- Rent is up 10.7% over the last 3 months. Sale PSF is down 3.2% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure Freehold
Property type Apartment, Non-Landed Properties
Sale records 9 resale transactions
Total sold value $11.4M
Data coverage
URA records on this page start May 2021 and run through Oct 2025.
Rental contracts 35 May 2021 to Oct 2025
Sale transactions 9 Nov 2021 to Sept 2025
Rent trend 10.7% Last 3 months
Sale PSF trend -3.2% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
DAKOTA MRT STATION 0.96 km away
DAKOTA MRT STATION (CC8) 0.98 km away
PAYA LEBAR MRT STATION (CC9) 0.98 km away
Schools nearby
TANJONG KATONG SECONDARY SCHOOL 0.18 km away
EIS INTERNATIONAL PRE-SCHOOL (BRANCH 1) 0.41 km away
TANJONG KATONG PRIMARY SCHOOL 0.63 km away
CANADIAN INTERNATIONAL SCHOOL (TANJONG KATONG CAMPUS) 0.76 km away
Amenities
51 OLD AIRPORT ROAD FOOD CENTRE AND SHOPPING MALL Mall / retail · 1.34 km away
SHENG SIONG HOUGANG RIVERCOURT Daily needs · 5.89 km away
GEYLANG PARK CONNECTOR Park / green link · 0.93 km away
MARKET & HAWKER CENTRE (BLKS 13/14 HAIG ROAD) Food centre · 0.58 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,000 20 rental contracts in view
Latest median sale PSF $1,638 psf 6 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Oct 2025 2 $3,000 0 - -
Sept 2025 1 $3,100 1 $1,638 psf $1,710,000
Aug 2025 2 $3,900 0 - -
Jun 2025 1 $2,900 1 $1,575 psf $2,000,000
Apr 2025 1 $2,600 0 - -
Mar 2025 0 - 1 $1,700 psf $1,317,500
Oct 2024 1 $2,800 0 - -
Aug 2024 1 $4,000 0 - -
Jul 2024 2 $3,625 0 - -
Jun 2024 1 $2,900 0 - -
Apr 2024 1 $2,600 1 $1,724 psf $835,000
Mar 2024 1 $4,300 0 - -
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
Freehold IMPERIAL HEIGHTS 0.3 km away 177 transactions
- Median rent
- $2,900
- Median sale PSF
- $1,620 psf
- Median rent
- $2,800
- Median sale PSF
- $1,679 psf
- Median rent
- $3,200
- Median sale PSF
- $1,657 psf
- Median rent
- $3,000
- Median sale PSF
- $1,629 psf
- Median rent
- $2,550
- Median sale PSF
- $1,632 psf
- Median rent
- $2,800
- Median sale PSF
- $1,626 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $2,900 $2,889 19
2 bed $2,800 $3,007 7
3 bed $4,000 $3,689 9
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
400 to 500 sqft $2,900 $2,869 13
700 to 800 sqft $2,150 $2,188 4
800 to 900 sqft $3,000 $2,933 6
900 to 1,000 sqft $4,200 $4,100 3
1,000 to 1,100 sqft $3,650 $3,563 8
1,200 to 1,300 sqft $4,700 $4,700 1
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,280,000 $1,638 psf 9
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
THE SERENNO shows a typical monthly rent of $2,950 across 35 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $2,950
Rental contracts 35
Rent signal Moderate
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at THE SERENNO point to a typical sale price of $1,280,000 and $1,638 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $1,280,000
Median PSF $1,638 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- Freehold should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. THE SERENNO has 9 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $11.4M
Latest update Oct 2025
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D15 to compare THE SERENNO against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
THE SERENNO FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at THE SERENNO?
Based on the URA rental records currently loaded for THE SERENNO, the median monthly rent is $2,950 across 35 rental contracts.
What is the typical sale price at THE SERENNO?
The median sale price for THE SERENNO is $1,280,000, based on 9 URA sale transactions in the local dataset.
What is the median sale PSF at THE SERENNO?
The median sale price per square foot for THE SERENNO is $1,638 psf. The average sale PSF is $1,610 psf.
Is THE SERENNO freehold or leasehold?
THE SERENNO is listed as Freehold. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is THE SERENNO located?
THE SERENNO is located at 103 HAIG ROAD THE SERENNO SINGAPORE 438750 in D15 / Katong, Joo Chiat, Amber Road.
How current is the THE SERENNO transaction data?
The URA records on this page start from May 2021 and run through Oct 2025. The page is rebuilt after local data refresh runs.