Projects
10 SHELFORD
D11 / Watten Estate, Novena, Thomson
Address 10 SHELFORD ROAD 10 SHELFORD SINGAPORE 288353
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Apartment, Non-Landed Properties 210 transactions Freehold Updated Feb 2026
Property image pending
Project read
Quick summary about 10 SHELFORD
10 Shelford is a freehold apartment, non-landed properties in D11 / Watten Estate, Novena, Thomson. 10 Shelford currently has 188 rental contracts and 22 sale transactions, covering May 2021 to Feb 2026.
- Typical rent is $3,000 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $889,000, with median sale PSF at $1,885 psf and total recorded sale value of $20.2M.
- Rent is down 6.3% over the last 3 months. Sale PSF is up 48.8% over the last 3 months.
Project facts
Project-level details from URA records and local enrichment.
Tenure Freehold
Property type Apartment, Non-Landed Properties
Sale records 22 resale transactions
Total sold value $20.2M
Data coverage
URA records on this page start May 2021 and run through Feb 2026.
Rental contracts 188 May 2021 to Feb 2026
Sale transactions 22 Aug 2021 to Jan 2026
Rent trend -6.3% Last 3 months
Sale PSF trend 48.8% Last 3 months
Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
BOTANIC GARDENS MRT STATION (CC19) 0.49 km away
BOTANIC GARDENS MRT STATION 0.5 km away
TAN KAH KEE MRT STATION (DT8) 0.53 km away
Schools nearby
SAINT MARGARET'S SCHOOL (SECONDARY) 0.7 km away
NANYANG PRIMARY SCHOOL 0.76 km away
RAFFLES GIRLS' PRIMARY SCHOOL 0.78 km away
HWA CHONG INTERNATIONAL SCHOOL RESIDENCE 1.23 km away
Amenities
FORUM THE SHOPPING MALL Mall / retail · 2.83 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 4.04 km away
ALEXANDRA PARK CONNECTOR Park / green link · 4.01 km away
ENVIRONMENT BUILDING HAWKER CENTRE Food centre · 3.14 km away
Market trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,000 57 rental contracts in view
Latest median sale PSF $1,308 psf 6 sale transactions in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Feb 2026 1 $3,000 0 - -
Jan 2026 1 $3,000 1 $1,308 psf $1,070,000
Dec 2025 2 $2,950 0 - -
Nov 2025 1 $2,900 0 - -
Oct 2025 3 $3,400 2 $2,000 psf $882,500
Sept 2025 3 $3,200 1 $1,964 psf $888,000
Aug 2025 6 $2,975 0 - -
Jul 2025 7 $3,000 1 $2,008 psf $908,000
Jun 2025 3 $2,900 0 - -
May 2025 2 $3,000 1 $1,168 psf $930,000
Apr 2025 3 $3,100 0 - -
Mar 2025 2 $3,000 0 - -
Similar projects nearby
Same district, ranked by similar rent, sale PSF and transaction depth.
Freehold 8 BASSEIN 4.0 km away 217 transactions
- Median rent
- $2,900
- Median sale PSF
- $1,856 psf
- Median rent
- $3,500
- Median sale PSF
- $1,924 psf
- Median rent
- $3,225
- Median sale PSF
- $1,777 psf
- Median rent
- $3,300
- Median sale PSF
- $1,749 psf
- Median rent
- $3,400
- Median sale PSF
- $1,974 psf
- Median rent
- $3,000
- Median sale PSF
- $2,020 psf
Rent by bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $3,000 $2,853 188
Rent by floor area
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
400 to 500 sqft $2,900 $2,776 137
500 to 600 sqft $2,700 $2,633 6
600 to 700 sqft $2,800 $2,644 9
700 to 800 sqft $3,100 $2,900 5
800 to 900 sqft $3,300 $3,310 21
900 to 1,000 sqft $3,250 $3,230 10
Sale price by floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $889,000 $1,885 psf 22
Latest transactions
Most recent URA rental contracts and sale transactions for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
10 SHELFORD shows a typical monthly rent of $3,000 across 188 rental contracts. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,000
Rental contracts 188
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at 10 SHELFORD point to a typical sale price of $889,000 and $1,885 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $889,000
Median PSF $1,885 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- Freehold should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. 10 SHELFORD has 22 sale transactions in this dataset, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $20.2M
Latest update Feb 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D11 to compare 10 SHELFORD against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from recorded URA private residential rental contracts. Rent is shown as monthly rent.
Sale figures come from recorded private residential sale transactions. PSF and total selling value are shown where sale records include the needed fields.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
10 SHELFORD FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at 10 SHELFORD?
Based on the URA rental records currently loaded for 10 SHELFORD, the median monthly rent is $3,000 across 188 rental contracts.
What is the typical sale price at 10 SHELFORD?
The median sale price for 10 SHELFORD is $889,000, based on 22 URA sale transactions in the local dataset.
What is the median sale PSF at 10 SHELFORD?
The median sale price per square foot for 10 SHELFORD is $1,885 psf. The average sale PSF is $1,711 psf.
Is 10 SHELFORD freehold or leasehold?
10 SHELFORD is listed as Freehold. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is 10 SHELFORD located?
10 SHELFORD is located at 10 SHELFORD ROAD 10 SHELFORD SINGAPORE 288353 in D11 / Watten Estate, Novena, Thomson.
How current is the 10 SHELFORD transaction data?
The URA records on this page start from May 2021 and run through Feb 2026. The page is rebuilt after local data refresh runs.